M3.08 Managing Customer Service (s)

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In a highly competitive world every organisation is under increasing pressure to offer custoimers a better deal. The modern day aim of total customer satisfaction can only be achieved when every aspect of an organisation's activities is geared and committed to meeting the customner's needs. The objectives of this workbook are to make you better able to

explain the meaning and significance of customer care
identify internal and external customers
idenntify your customer's needs and any areas where you are failing to meet them
lead your team in raising the standard of customer care
ensure you and your team perform to a hoigh standard in customer contact situations.

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