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M3.06 Managing Creativity and Innovation in the Workplace

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Creativity and innovation have become much more significant issues for all organisations reflecting the increasingly competitive market that they all operate in. This innovation has been driven by new technologies, greater wealth in developed countries and changing social patterns. The objectives of this workbook are to make you better able to
  • distinguish between creativity and innovation
  • recognise the increasing importance of creativity and innovation in organisational success
  • appreciate the different techniques that can help you lead people through a creative ideas generation process
  • select a creative approach to developing innovations in your organisation
  • immplement innovative ideas

RRP: £16.99
NOW: £15.99
M3.06 Managing Creativity and Innovation in the Workplace

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